IDG NEON
An intent platform that identifies and analyzes behavioral patterns of companies engaged with IDG B2B properties, revealing potential sales and marketing opportunities.
Neon transforms how technology companies identify and engage with potential buyers by analyzing real behavioral patterns across IDG B2B properties. By eliminating guesswork from the targeting process, technology marketing and sales professionals are provided with predictive insights derived from actual buyer interactions and engagement signals. This relationship-driven approach delivers on-demand purchase intent intelligence that shortens sales cycles.
Key Differentiators
Predictive algorithm powered by real buyer behavioral patterns across IDG B2B properties.
Access to purchase intent signals from verified technology buyers.
Precise targeting insights based on digital and event interactions
Relationship-driven data quality that enables confident decision-making