IDC Velocity
Velocity transforms sales planning and operations by providing data-driven market intelligence and account prioritization. Velocity enables sales teams to precisely calculate their TAM/SAM/SOM, identify ideal customer profiles (ICP), identify untapped adjacent market opportunities, and focus their efforts on high-probability opportunities.
Core Platform Objectives
Velocity's objectives center on bringing clarity to market sizing, identifying valuable opportunities, and maximizing sales team effectiveness through intelligent targeting.
Areas of focus
Provide accurate buyer profiles highlighting spend within market, spend rank across technology taxonomy, and technographic overview.
Calculate precise TAM/SAM based on customized ICP metrics.
Identify untapped adjacent market opportunities.
Provide reliable market share data across segments.
Key Features and Capabilities
At its core, Velocity serves as an integrated market intelligence system that unifies IDC's data across multiple dimensions. We combine geographic, industry, and technology data points to create a comprehensive view of market opportunities. Additionally, hidden opportunities are revealed through cross-market analysis, and competitive intelligence about market dynamics and vendor positioning.
Primary Capabilities
Multi-dimensional market definition (48+ regions, multiple industries, technology segments).
Dynamic TAM/SAM/SOM calculations with adjacent market discovery.
Account propensity scoring and prioritization.
Vendor market share tracking and competition level assessment.
Territory planning and optimization.
Value Proposition
Velocity provides a single source of truth for market data and opportunity assessment. For sales operations, it enables data-driven planning and resource allocation. Territory managers gain precise account targeting and clear market visibility. Marketing teams benefit from validated ABM targeting and refined ICP development.
Key Stakeholder Benefits
Sales Operations: Data-driven planning, efficient territory allocation.
Territory Managers: Account prioritization, market share visibility.
Marketing: ABM targeting, segment analysis, campaign prioritization.
Business Impact
Velocity drives tangible business outcomes through improved planning efficiency and more effective market targeting. By providing validated market opportunities and clear competitive intelligence, organizations can make confident decisions about resource allocation and market entry strategies. Our unified data approach ensures consistent analysis across teams while enabling repeatable, scalable planning processes.
Strategic Outcomes
Accelerated planning cycles through unified data sources.
Enhanced opportunity identification and qualification.
Data-validated market entry decisions.
Repeatable, scalable planning processes.