IDC Knowledge Platform

Designing a unified platform to give enterprise clients a 360° view of the competitive landscape, tripling customer adoption of data products.

My Role

Principal Product Designer
UX/UI & System Architecture
User Research & Strategy
Design System Development

The Challenge

Technology organizations needed to make strategic, data-based decisions, but IDC's powerful data lived in separate, siloed products—often just raw spreadsheets. This made it impossible to get a single, comprehensive view of a company as a buyer, vendor, and partner. The challenge was to unify these disparate data sets into one cohesive, intuitive platform.

Key Results

Customer Adoption of Data Products

360°

Unified View of Companies

First

WCAG 2.2 AA Certified Product at IDC

"Our users weren't data analysts. They were strategists who needed answers, not just raw numbers."

The Insight

The biggest challenge was shifting the company's internal mindset from delivering raw data to providing actionable insights. Through workshops with stakeholders and SMEs, we focused on the core user need: a comprehensive, at-a-glance understanding of the competitive landscape for M&A, market research, and competitive intelligence. This led to a card-based, customizable dashboard design that surfaced the most critical information first.

The Solution

Customizable "My Dashboard"

The "Explore" page gives users a customizable dashboard. Using the Card Library, they can drag and drop different data modules—like "Top 5 Buyers by Tech Spend" or "Top Contracts by Sector"—to build a view that is most relevant to their needs. This modular approach was key to making vast amounts of data digestible and user-centric.

The 360° Company View

From search, users can dive into a detailed profile of any company. This view unifies all of IDC's data, showing the company as a Vendor, a Buyer, and a Partner. I developed a color-coded system (orange for vendor, blue for buyer, purple for partner) that became a consistent visual language across the platform, helping users instantly understand the context of the data they were seeing.

The Business Impact

The Knowledge Platform successfully transformed IDC's siloed data products into a single, cohesive SaaS offering. This not only expanded the user base to mid-market clients without their own BI capabilities but also tripled the adoption rate among existing enterprise customers. It modernized IDC's data subscription model and established a foundation for future data products.